Short answer: For 23-29 June 2025, Mrunal Panchal (@mrunu) led India’s makeup influencer chart on Instagram with an estimated ~770K weekly reach, off a 5.5M follower base and ~2.5-3% engagement. Komal Pandey and Sakshi Sindwani followed. Together the top 10 brought in roughly ~2.06M likes/engagements for the week.
How is the weekly reach calculated?
Quick note on method. Reach here is followers multiplied by engagement rate multiplied by posts in the week, with posts assumed at 5 per week based on typical creator schedules. It’s an estimate, not a Meta-published metric, and it skips Stories and Reels impressions, which usually push the real number higher.
Who are the Top 10 Indian makeup influencers (23-29 June 2025)?
1. @komalpandeyofficial (Komal Pandey). 1.2M followers, 5.8% ER, 5 posts/wk. Estimated weekly reach: ~348K. Punching well above her follower count.
2. @mrunu (Mrunal Panchal). 5.5M followers, 2.5-3% ER, 5 posts/wk. Reach: ~770K. Top of the chart this week.
3. @shreyajain26. 1.1M followers, ~3% ER, 5 posts/wk. Reach: ~165K.
4. @malvikasitlaniofficial (Malvika Sitlani). 750-800K followers, ~1.5-3% ER, 5 posts/wk. Reach: ~112-150K.
5. @stylemeupwithsakshi (Sakshi Sindwani). 1.8M followers, ~2.5-3% ER, 5 posts/wk. Reach: ~225-270K.
6. @debasreee. 400K followers, ~3% ER, 5 posts/wk. Reach: ~60K.
7. @corallistablog (Ankita Chaturvedi). 500K followers, ~1-3% ER, 5 posts/wk. Reach: ~60-75K.
8. @mymridul. 800K followers, ~1-3% ER, 5 posts/wk. Reach: ~120K.
9. @thesassthing_. 900K followers, ~1-3% ER, 5 posts/wk. Reach: ~135K.
10. @deepikamakeupandhair. 111K followers, ~3% ER, 5 posts/wk. Reach: ~16.7K.
What does the week tell us about beauty creators?
Two patterns stand out. Mrunal Panchal (@mrunu) sits atop with the highest reach (~770K), thanks to an enormous 5.5M follower base and strong engagement (digitalscholar.in). And Komal Pandey, despite fewer followers (1.2M), has outstanding engagement (~5.8%), giving her ~348K estimated reach (haulpack.com). The takeaway? Engagement rate often beats raw audience size for beauty content.
StyleMeUpWithSakshi (Sakshi Sindwani) reaches ~225-270K weekly with her body-positive content and bold makeup tutorials (brandlyglobal.com). The mid-tier creators (@shreyajain26, Malvika Sitlani, Debasreee, Ankita Chaturvedi) deliver solid reach between 60-165K. Emerging talents like DeepikaMakeupandHair have smaller audiences but steady consistent engagement (~16K reach).
Methodology
- Followers & engagement rates sourced from platforms like BrandlyGlobal, DigitalScholar, Qoruz and Hive Influence (brandlyglobal.com, digitalscholar.in).
- Estimated posts/week assumed to be ~5, based on typical creator content schedules.
- Reach formula: Reach ≈ Followers × ER × Posts.
FAQs about Indian makeup influencers
Which Indian makeup influencer had the highest reach this week?
For 23-29 June 2025, Mrunal Panchal (@mrunu) led with an estimated ~770K weekly reach. She combines a 5.5M follower base with a 2.5-3% engagement rate across roughly five posts in the week.
Why does Komal Pandey rank so high with fewer followers?
Komal Pandey holds a 5.8% engagement rate, which is unusually strong for the 1.2M follower band. The result is ~348K weekly reach, ahead of accounts with much larger audiences but weaker engagement.
How is the weekly reach number calculated?
Reach is estimated as Followers × Engagement Rate × Posts per week, with posts assumed at five per week. It excludes Stories and Reels impressions, so actual visibility is usually higher than the headline figure.
What was the total weekly reach across the top 10?
Cumulative estimated reach for the top 10 Indian makeup influencers landed at roughly ~2.06M likes/engagements for 23-29 June 2025, based on the per-creator estimates above.
