Why Aren’t Young Indians Sleeping? Three Sleep Experts and Four Young Indians Sat Down to Find Out
Sleep Has Become a Silent Crisis for India’s Youth Every generation faces a defining challenge. For today’s young Indians, alongside...
Research Reports
parent category of all the research reports
More Articles
brands
Indian Gen Z Is Quietly Moving From Public Validation To Private Circles — And Instagram’s ‘Instants’ Shows Meta Knows It
For years, social media platforms rewarded visibility. The more people saw you, liked you, shared...
Gaming
From BGMI to Roblox: Inside India’s Mobile Gaming Boom – The Top 10 Mobile Games Defining Gen Z Culture
Short answer: India’s Gen Z plays mostly on phones, not consoles. A TheYouthTalks survey of...
Gaming
Fanta Just Entered Gaming. In India, That’s Not a Campaign—It’s a Warning Sign
Short answer: Fanta’s global tie-up with Xbox spans 60+ markets, packs QR-code rewards, a new...
Brands
Understanding Gen Z: The New Decision-Makers
Short answer: The MacBook Neo starts at ₹69,900 (₹59,900 with education pricing) and is Apple’s...
Brands
More Than Just a Phone: Why Indian Gen Z Is Choosing Nothing Over Everything Else
Short answer: Indian Gen Z is picking the Nothing Phone (1) and Nothing Phone (2)...
Food
One Brand, Three Generations: How Smart Marketing Evolves Without Losing Its Soul
Short answer: Millennials, Gen Z and Gen Alpha all consume content differently, so a single...
Brands
Think9 Acquires Whoppl; Launches Nova9 to Build India’s First Culture-Led Brand Engine
Short answer: Think9, founded by Ashni and Avni Biyani with Santosh Desai, has acquired Whoppl,...
Brand Design
Why Some Brands Win Gen Z (And Others Just Feel Like Noise)
Short answer: Brands that win Gen Z in India feel authentic, culturally aware, purposeful and...
Business
Beyond the AI Noise: A 30-Hour Global Webathon Puts Women’s Mental Health at the Centre Stage
Short answer: On 7-8 March, the International Association for Women’s Mental Health (IAWMH) is hosting...
