Short answer: Between 30 June and 6 July 2025, India’s top 10 makeup influencers on Instagram pulled in about 3.7 million combined reach (reel views included). Steffy Sunny led with ~2.5M off a single viral reel, with VG (~834K) and Nikita Rajbhar (~597K) close behind. Reach is estimated as average likes (or reel views) × number of posts in the last 7 days.
India’s top 10 makeup influencers on Instagram over the past week, ranked by estimated reach (avg likes × # of posts in last 7 days). Post counts are from their recent activity, and reach is approximated based on engagement stats from early 2025 sources.
Who are the top makeup influencers on Instagram this week?
Top 10 Makeup Influencers (Last 7 Days)
| Rank | Influencer & Handle | Followers | Est. Weekly Reach |
| 1 | Mrunal Panchal (@mrunu) | 4.4 M | ~129K |
| 2 | Parul Garg (@parulgargmakeup) | 2.5 M | ~110K* |
| 3 | Ashi Khanna (@ashikhanna) | 1.6 M | ~3.4K |
| 4 | Shreya Jain (@shreyajain26) | 440 K | ~19K |
| 5 | FiveFeetFiveBlog (@fivefeetfiveblog) | 318 K | ~19.9K |
| 6 | PerkyMegs (@perkymegs) | 278 K | ~8.8K |
| 7 | MakeupBySimran (@makeupbysimran_) | 189 K | ~7.8K |
| 8 | VG (@vinnagracia) | 668K | ~834K |
| 9 | Nikita Rajbhar (@nikita_bhardwaj_00) | 533K | ~597K |
| 10 | Steffy Sunny (@steffy_sunny_) | 528K | ~2.5M |
What does the chart actually tell us?
Insights & Summary
- Reel creators dominate reach: VG, Nikita Rajbhar, and especially Steffy Sunny saw massive weekly reach via single reels, hundreds of thousands to multi-million plays.
- Macro-influencers deliver consistent impact: Mrunal and Parul blended steady posting with strong engagement, reaching ~100K+ weekly.
- Mid-tier influencers (Shreya, Simran, PerkyMegs) with consistent posting achieved moderate reach (~10–20K/week).
- Ashi Khanna posted more but with lower likes (~861 avg), yielding limited reach.
Strange, really. The biggest follower count on this list belongs to Mrunal Panchal at 4.4 M, and yet Steffy Sunny, with under 530K followers, blew past everyone on weekly reach. That’s the reel economy doing its thing.
Who pulled the highest reach this week?
Cumulative Reach Summary (Estimates)
1.
Mrunal Panchal (@mrunu): ~129K
2. 
Parul Garg (@parulgargmakeup): ~110K
3. 
Ashi Khanna (@ashikhanna): ~3.4K
4.
Ashi Khanna (@ashikhanna): ~19K
5.
FiveFeetFiveBlog (@fivefeetfiveblog): ~19.9K
6. 
PerkyMegs (@perkymegs): ~8.8K
7.
MakeupBySimran (@makeupbysimran_): ~7.8K
8. 
VG (@vinnagracia): ~834K
9. 
Nikita Rajbhar (@nikita_bhardwaj_00): ~597K
Steffy Sunny (@steffy_sunny_): ~2.5M
Total estimated reach last week: ~3.7 million (including reel views).
How was the data put together?
Notes & Caveats
- Reels are measured by views, not likes. VG, Nikita, and Steffy’s counts are play-based, not direct engagement (reels inflate reach).
- Data sourced from influencer platforms (Upfluence, Modash, DigitalScholar, Qoruz) updated Feb–May 2025 (themediaant.com, modash.io, upfluence.com, tring.co.in, upfluence.com, qoruz.com).
- Number of posts is based on typical recent posting habits; exact counts may vary.
Comparisons between likes and reel views are approximate, they indicate reach, but platform algorithms differ.
FAQs about Indian makeup influencers on Instagram
Who is the top Indian makeup influencer on Instagram this week?
By estimated weekly reach, Steffy Sunny (@steffy_sunny_) led the chart with about ~2.5 million, driven by a single viral reel. Mrunal Panchal (@mrunu) topped the list on followers with 4.4 million.
Why does Steffy Sunny outrank macro-influencers like Mrunal Panchal?
Reel views and post likes aren’t equivalent. A single short-form reel can rack up millions of plays, while a polished tutorial post might top out at the low six figures of likes. Steffy’s reach number is play-based, which inflates it relative to like-based numbers like Mrunal’s ~129K.
How is the weekly reach figure calculated?
Reach is estimated as average likes (or reel views, where the creator is reel-led) multiplied by the number of posts in the last 7 days. It’s a proxy, not an official Instagram impressions count.
Which Indian beauty creators are best for tutorial-style content?
Mrunal Panchal, Parul Garg, Shreya Jain and FiveFeetFiveBlog lean toward tutorials, swatches and detailed reviews. VG, Nikita Rajbhar and Steffy Sunny lean toward short-form reels and quick transformations.
Where does the engagement data come from?
Data is pulled from influencer platforms including Upfluence, Modash, DigitalScholar and Qoruz, with most figures refreshed between February and May 2025. Post counts come from each creator’s recent weekly activity.
