Short answer: Saan and Abhi, the Pune-based couple behind @thatordinarycouple, have built one of India’s most authentic influencer duos. With around 300,000 Instagram followers as of July 2025, they blend travel, slow living, home decor and everyday life. Saanya is a lawyer-turned-creator, Abhimanyu is an Indian Army officer, and their content has powered collaborations with brands like TheInsideProject.
The digital world is saturated with curated perfection. Among the noise, Saan and Abhi, the faces behind @thatordinarycouple, stand out by doing something quietly revolutionary, being real. With an Instagram community of around 300,000 followers (as of July 2025), this Pune-based couple has become one of the most relatable and trusted voices in the Indian influencer space. Their mix of scenic travel diaries, everyday moments and emotionally grounded storytelling has positioned them as go-to creators for brands hunting authentic engagement and audience trust.
Who are Saan and Abhi?
At first glance, they look like your typical millennial couple-next-door. Dig deeper and you uncover a compelling narrative that blends love, adventure and creative ambition.
The personal story behind the handle
Saanya (Saan), a lawyer-turned-content-creator, is the creative engine of the brand. Her transformation from legal professional to full-time influencer was triggered by a viral moment in 2016, a romantic photo at the Eiffel Tower that unexpectedly caught the internet’s attention. That one image didn’t just spark likes; it sparked a whole new life direction.
Her husband, Abhimanyu (Abhi), brings his own flavour, a grounded, disciplined presence as an officer in the Indian Army. His profession adds an undercurrent of patriotism, structure and subtle thrill, layers you don’t often find in influencer content.
Together, they’re more than content creators. They’re storytellers, adventurers, and most importantly, partners in both life and work.
What kind of content does @thatordinarycouple create?
They’re often labelled travel influencers, but their content reaches well past picturesque locations. They weave in slow living, home decor, health and fitness, and unfiltered glimpses of everyday life. It’s this multifaceted approach that has helped them cultivate a community that doesn’t just watch, they relate.
Aesthetic meets realism
Their Instagram feed is curated but never pretentious. You’ll find perfectly composed shots of Santorini sunsets next to cozy clips of them lounging at home with their pets, Pixie, Ella and Scooby, who are practically micro-celebrities in their own right.
They’ve explored over 15 countries, but even local explorations carry meaning and value. Their blog, thatordinarycouple.com, and YouTube channel add long-form depth, though the latter is still in its early stages with a modest subscriber base.
Versatility that converts
Their content comfortably spans:
- Travel & Tourism
- Lifestyle & Wellness
- Home Decor
- Fitness & Mindfulness
- Relationship & Couple Dynamics
For brands, this diversity opens doors to creative, cross-category campaigns. Whether it’s promoting sustainable fashion, cozy home setups or weekend getaways, Saan and Abhi’s profile fits like a glove.
How strong is their engagement and influence?
Numbers matter in influencer marketing. Connection matters more. Their follower count is impressive, but what really stands out is engagement quality. Their followers aren’t passive scrollers, they’re active participants. Commenting, sharing, emotionally investing in the couple’s journey.
They’ve consistently ranked among Pune’s top travel influencers and are recognised as leading Indian couple influencers, reflecting the strength of their brand positioning across both local and national spheres.
Brand collaborations: what works
Saan and Abhi have shown an instinctive ability to choose collaborations that align with their values and lifestyle. Their recent work with TheInsideProject, a home decor brand, is a textbook example of audience-brand-content synergy. Followers didn’t just like the photos, they engaged with the message and product.
Their lifestyle makes them an excellent fit for:
- Travel & Tourism Boards
- Hospitality & Boutique Hotels
- Home Decor & Interior Brands
- Automotive & EV Campaigns
- Fitness & Wellness Products
- Pet Care Brands
Why marketers should take note
For marketers, especially those after high-trust, high-relatability influencers, Saan and Abhi are an ideal bet. They balance aspirational aesthetics with real-life relatability, a rare blend that resonates deeply with a Gen Z and millennial audience.
Their email for brand collaborations is: couple.ordinary@gmail.com
What makes their content special?
1. Authenticity
Unlike overly polished influencer profiles, Saan and Abhi embrace imperfection. They aren’t afraid to share the messy bits, missed flights, rainy vacations, even just lazy Sundays at home.
2. Consistency
They’ve kept a steady stream of content going since 2016. Whether it’s a heartfelt anniversary post or a lighthearted pet video, that consistency has built trust and familiarity with their followers.
3. Storytelling
Their captions aren’t fillers, they’re an extension of the visual. From travel tips to introspective musings, they bring context to the content and make the experience more immersive.
4. Emotional intelligence
They’re in tune with what their audience feels, be it relationship anxieties, career transitions, or wanderlust. That emotional resonance is a huge asset for campaigns aiming to go beyond surface-level impressions.
The pulse of modern influence
Saan and Abhi aren’t just trendsetters. They’re a reflection of today’s relationship goals, career pivot stories and lifestyle dreams. For brands trying to speak to a generation that values authenticity over aspiration, this couple is the perfect channel.
Their growth has been organic. Their content, intentional. Their audience, loyal. These aren’t just metrics, they’re the foundation of impactful influencer marketing.
Final thoughts: why they matter in 2025 and beyond
As brands move toward value-driven marketing, the spotlight is shifting to influencers who are more than pretty faces or viral reels. Saan and Abhi represent this next generation of creators, ones who blend heart with hustle, emotion with execution, beauty with brains.
For marketers looking to create campaigns that feel and not just sell, @thatordinarycouple is not just a collaboration, it’s a conversation waiting to happen.
FAQs about Saan and Abhi @thatordinarycouple
Who are Saan and Abhi from @thatordinarycouple?
Saan and Abhi are a Pune-based Indian couple behind the Instagram handle @thatordinarycouple. Saanya is a lawyer-turned-content-creator and her husband Abhimanyu is an officer in the Indian Army. Together they create travel, lifestyle, slow living and home decor content for around 300,000 Instagram followers as of July 2025.
How did @thatordinarycouple become influencers?
Their journey kicked off in 2016 with a viral romantic photo at the Eiffel Tower that unexpectedly caught the internet’s attention. That single image triggered Saanya’s pivot from law to full-time content creation, and the duo has been building their brand consistently ever since.
How many countries have Saan and Abhi travelled to?
Saan and Abhi have explored over 15 countries together, mixing international destinations like Santorini with rich local explorations across India. Their travel content is documented across Instagram, their blog at thatordinarycouple.com, and a YouTube channel that’s still in its early stages.
Which brands have collaborated with Saan and Abhi?
One of their notable collaborations is with TheInsideProject, a home decor brand, which became a textbook example of audience-brand-content synergy. Their lifestyle also makes them a strong fit for travel and tourism boards, hospitality, home decor, automotive and EV, fitness and wellness, and pet care brands.
How do brands get in touch with Saan and Abhi?
Saan and Abhi accept brand collaboration enquiries via their email, couple.ordinary@gmail.com. They’ve consistently ranked among Pune’s top travel influencers and are recognised as leading Indian couple influencers, with strong engagement quality across local and national audiences.
