Brand Loyalty Is Dead — Contextual Loyalty Is Rising
Short answer: Brand loyalty hasn’t died. It’s evolved into contextual loyalty, where Gen Z picks the brand that fits the...
social media
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Influencers
From Selfies to Salaries: How Instagram Is Rewriting Career Rules for a Generation
Short answer: Instagram has turned creativity into a career path for Gen Z in India....
Influencers
Why Saurav Joshi’s YouTube Formula Works—and What Brands Can Learn From It
Short answer: Saurav Joshi (also spelled Sourav Joshi) is among India’s most-followed YouTubers, running Sourav...
Influencers
Five Indian YouTubers Tweens Love—and Why Brands Can’t Ignore Them
Short answer: KL Bro Biju, ChuChu TV, Round2hell, Techno Gamerz (Ujjwal Chaurasia), and My Miss...
social media
30 Young Indian Sportspersons Gen Z Should Look Up To
Short answer: India’s young sportspersons are redefining success for Gen Z — from Yashasvi Jaiswal’s...
social media
The Evolution of Social Media: From Connection to Influence
Short answer: The evolution of social media runs from Friendster, MySpace, and Orkut in the...
brands
Shlok Srivastava : The Tech Maverick Redefining Digital Influence
Short answer: Shlok Srivastava, known online as @TechBurner, is one of India’s biggest tech creators....
Influencers
Varun Aditya: The Storyteller of the Wild
Short answer: Varun Aditya is an award-winning Indian wildlife and nature photographer who uses his...
Food
Chef Saransh Goila: The Modern Face of Indian Culinary Innovation
Short answer: Chef Saransh Goila is a professionally trained Indian chef, Limca Book of Records...
Influencers
Meghna Kaur : Where Real Life Meets Real Influence
Short answer: Meghna Kaur, known online as @shetroublemaker, is a digital creator whose relatable humor,...
