Understanding Gen Z: The New Decision-Makers
Short answer: The MacBook Neo starts at ₹69,900 (₹59,900 with education pricing) and is Apple’s most affordable MacBook in India....
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More Than Just a Phone: Why Indian Gen Z Is Choosing Nothing Over Everything Else
Short answer: Indian Gen Z is picking the Nothing Phone (1) and Nothing Phone (2)...
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Think9 Acquires Whoppl; Launches Nova9 to Build India’s First Culture-Led Brand Engine
Short answer: Think9, founded by Ashni and Avni Biyani with Santosh Desai, has acquired Whoppl,...
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Sting Energy Drink and the Gen Z Buzz: How an Affordable Beverage Became a Cultural Phenomenon
Short answer: Sting Energy Drink became a Gen Z cult favourite in India by pricing...
