Short answer: Kriti and Viren Barman are the Delhi-based couple behind @itskivitime, with over 180,000 Instagram followers. She’s spent 7+ years in the development sector (gender, policy, the Bill and Melinda Gates Foundation); he’s a certified nutritionist. Their content blends travel, food, fashion and couple humour with a credibility most lifestyle creators don’t have.
Influencer marketing is loud. It’s also, mostly, surface-level aesthetics. Once in a while a couple of creators turn up who feel different, who carry actual professional weight behind the reels. Kriti and Viren Barman are doing exactly that from Delhi, where their handle @itskivitime has crossed 180,000 followers and is still climbing.
Their journey shows what happens when personal storytelling meets expertise in social issues and health. The result is a brand identity that lands with India’s urban millennials and Gen Z, not because it’s polished, but because it’s earned.
Who are Kriti and Viren Barman?
Most lifestyle influencers build identity around aesthetics. The Barmans built theirs around a CV first, then the camera.
Kriti’s development sector roots
Kriti brings more than seven years in the development sector. A Master’s in Development Studies from Ambedkar University, work on gender inclusivity and policy research, and consulting gigs with esteemed organisations like the Bill and Melinda Gates Foundation. That’s a real CV. And it shows up in her voice. Her content carries a socially conscious lens that’s rare in this corner of the internet.
Viren’s nutritional expertise
Viren is a certified nutritionist. That single credential changes everything about their food content. He moves food past pretty plates into something useful, credible, with a point. At a time when audiences are tired of “Instagram health hacks,” Viren’s takes feel grounded. So their food posts read as a refreshing mix of indulgence and actual wellness, not a sales pitch dressed as advice.
Together their dual expertise creates a foundation that’s hard to fake. They entertain, sure. But they also teach.
What kind of content does @itskivitime make?
The @itskivitime feed is vibrant and a bit unpredictable, which is part of the charm. Their work falls into four loose pillars.
1. Travel diaries
From the backwaters of Kerala to the bustling streets of Delhi, Kriti and Viren show India in its full mess and beauty. Their travel reels and posts highlight hidden gems, cultural texture, and travel tips that resonate with young viewers chasing authentic exploration over cookie-cutter itineraries. The posts feel curious, not curated to death.
2. Food with a twist
Food is one of their strongest suits. What sets it apart is Viren’s nutrition background quietly informing the storytelling. They don’t only showcase food, they bring perspectives on balance, health and sustainability while keeping it fun. Street-side chaat. A gourmet tasting menu. The take always feels real.
3. Fashion & lifestyle
Their fashion is stylish but doable. Unlike overly curated influencers (you know the type), their outfits and lifestyle choices look like what urban couples actually aspire to: comfortable, current, and a true reflection of their personalities.
4. Relatable couple humour
And then there’s the couple humour, which is probably the most engaging slice of their brand. Married in February 2022, they often share couple-centric reels that mix everyday relationship beats with wit. It pulls audiences in. It makes followers feel like they’re in on the joke.
Why does @itskivitime stand out in influencer marketing?
Influencer marketing today runs on one word. Trust. Brands need more than pretty pictures, they need voices that carry weight. That’s where the Barmans excel.
Credibility & authority: Kriti’s policy work and Viren’s nutrition training make their recommendations believable. When they speak on wellness, inclusivity or healthy eating, audiences listen.
Authenticity: They’re a real-life couple. Their storytelling is natural, not staged. Brand messages woven into their narratives feel organic rather than scripted.
Diverse content formats: Reels, skits, photo stories, travelogues. They flex across formats, which makes them versatile partners for different campaign briefs.
Values-driven partnerships: They’re picky about brand alignment. Collaborations stay consistent with their ethos of quality, conscious living and balance.
For marketers, this combination of authority and relatability is rare.
Audience profile: who follows @itskivitime?
Hard data isn’t public. But the engagement on their posts paints a clear picture.
Urban millennials & Gen Z: Likely young professionals, students and couples, digitally savvy and drawn to a mix of aspirational and relatable content.
Health & wellness enthusiasts: Thanks to Viren’s nutrition expertise, their food content speaks loudly to viewers who care about wellness.
Travel & lifestyle seekers: Their travel diaries and fashion posts land with young Indians eager to explore new cultures and trends.
Engaged community: Their comment sections aren’t only likes and emojis, they’re actual conversations, which signals an audience invested past surface aesthetics.
Anecdotes: when authenticity works
When Viren shares tips on mindful eating while exploring street food, it bridges indulgence and health in a way that lands with foodies who refuse to compromise. Kriti’s discussions on inclusivity slip social responsibility into everyday content without ever sounding preachy.
I remember scrolling through one of their travel reels about Udaipur. Instead of the usual “tourist must-do” list, they walked through the cultural nuance of the city, mixing humour with history. It made me realise their strength isn’t in showing places, it’s in narrating them. Stories that stick.
More than just influencers
Kriti and Viren Barman of @itskivitime aren’t simply content creators. They’re storytellers who’ve worked out the rare trick of blending fun with depth. In a digital landscape drowning in surface-level influencing, they show a balance of authenticity, expertise and relatability that you don’t see often.
For students, young couples, and professionals, they offer aspirational yet doable glimpses of lifestyle. For brands, they offer credibility, creativity and connection.
Audiences are craving more meaningful engagement now. And the Barmans remind us that influence isn’t about numbers, it’s about trust. Trust, once built, is the most powerful currency in digital storytelling.
FAQs about Kriti and Viren Barman
Who are Kriti and Viren Barman?
Kriti and Viren Barman are a Delhi-based couple behind the Instagram handle @itskivitime, with over 180,000 followers. Kriti has 7+ years in the development sector and a Master’s from Ambedkar University; Viren is a certified nutritionist. They got married in February 2022.
What does @itskivitime post about?
The @itskivitime feed covers four main pillars: travel diaries across India, food content informed by Viren’s nutrition background, fashion and lifestyle, and relatable couple humour. Their reels and posts mix entertainment with credible expertise.
Where has Kriti Barman worked before becoming an influencer?
Kriti has consulted for esteemed organisations including the Bill and Melinda Gates Foundation, focusing on gender inclusivity and policy research. She holds a Master’s degree in Development Studies from Ambedkar University.
Why do brands want to work with @itskivitime?
Brands work with the Barmans because of credibility, authenticity, format versatility (reels, skits, photo stories, travelogues), and values-driven brand alignment. They’re picky about partnerships, which keeps trust intact with their audience.
How many followers does @itskivitime have on Instagram?
@itskivitime has crossed 180,000 followers on Instagram and is still growing. Their audience leans urban millennial and Gen Z, with strong engagement in health, travel and lifestyle conversations.
