Wired
Gen Z Asks: The Reality of Living Without Smartphones
Short answer: Living without a smartphone, even briefly, can sharpen focus, improve sleep and ease...
Latest
brands
Prajakta Koli: The Relatable Powerhouse Redefining India’s Digital Influence
Short answer: Prajakta Koli, known online as MostlySane, is one of India’s most influential digital...
Influencers
Kushal & Khushi: The Influencer Duo Redefining Relatable Storytelling for Young India
Short answer: Kushal and Khushi Bora are a Mumbai-based married creator duo (@kushalkikhushi) with 207,000+...
Wired
What is FYP and Why is Your FYP Controlling Gen Z’s Mood?
Short answer: FYP stands for For You Page, the algorithm-curated feed on TikTok, Instagram Reels...
Wired
Gen Z Guide to Fact-Checking Everything You See Online
Short answer: To fact-check what you see online, check the source, read past the headline,...
brands
Diipa Khosla: Lessons in Authentic Influence for the Modern Marketer
Short answer: Diipa Buller-Khosla is a Delhi-born, Netherlands-based influencer-entrepreneur with 2.4 million Instagram followers, the...
Connections
DTR: Why Defining the Relationship Matters in Gen Z Dating Culture
Short answer: DTR stands for Define The Relationship, an honest conversation between two people about...
Food
K Balaji & Neethu : Hyderabad’s Travel Power Couple and a Goldmine for Marketers
Short answer: K Balaji and Neethu, the Hyderabad couple behind @pairedpassportz, run one of South...
Connections
The Unseen Sting of Orbiting: Gen Z’s Digital Dating Dilemma
Short answer: Orbiting is when someone stops texting or talking to you, but keeps liking...
Influencers
Rebecca Roy Gowthaman ilambarathi – The Power Couple Redefining Luxury Travel and Authentic Storytelling
Short answer: Rebecca Roy and Dr. Gowthaman Ilambarathi run @odysseyoftwo, a Chennai-based luxury travel account...
