Wellbeing
Why Diet Culture Is Toxic for Gen Z—and What They Should Be Doing Instead
We live in an age where scrolling through social media often means being bombarded with...
Latest
Brand Design
How Gen Z is Shaping the Future of Teeth Alignment in India
Short answer: Indian Gen Z is rewriting teeth alignment fast. Metal braces are losing ground...
brands
Ami Desai: Redefining Beauty, Lifestyle, and Authenticity for the Modern South Asian Woman
Short answer: Ami Desai (@amidesai) is a first-generation Indian-American creator who turned a broadcast journalism...
Food
Raghavi & Sriram : The South Indian Influencers Winning Hearts, One Reel at a Time
Short answer: Raghavi and Sriram, the Chennai couple behind @trafflecouple, parlayed a Vijay TV appearance...
Brand Design
Are Indian Gen Z’s Lapping Up the Tim Hortons Offerings?
Short answer: Yes, Indian Gen Z is showing up at Tim Hortons. The Canadian chain...
Brand Design
Gen Z: Powering India’s Electric Two-Wheeler Revolution
Short answer: Indian Gen Z is driving the country’s electric two-wheeler boom thanks to four...
Wired
The Truth About Going Viral — And Why Gen Z Is No Longer Chasing It
Short answer: Gen Z is stepping back from chasing virality because the dopamine, the burnout,...
brands
Niharika NM: The Millennial & Gen Z Whisperer Every Marketer Should Know
Short answer: Niharika NM is a Bengaluru-raised, US-based comedy creator with 3.4 million Instagram followers...
Wired
Why Social Media Activism Isn’t Enough in the Current Time
Short answer: Social media activism raises awareness fast, but rarely changes laws or institutions. Pew...
Wired
Gen Z Asks: How to Build Real Connections in a Digital World
Short answer: Real connections in a digital world come from intentional use, not less use....
