Influencers
Tanvi & Rohan : A Deep Dive into the Pune-Based Power Couple for a Marketer’s Edge
Short answer: Tanvi and Rohan, the Pune-based duo behind @thetarotales, are an architecture-firm-meets-content-creator hybrid. Their...
Latest
Brand Design
Gen Z Asks: Why Are Flavours Added to Condoms?
Short answer: Flavours are added to condoms mainly to mask the rubbery taste of latex...
Connections
On the Sidelines of Love: Understanding “Benching” in Gen Z Relationships
Short answer: Benching is when someone keeps you around as a backup option, sending sporadic...
Food
Inside @foodiecouple_us: India’s Rising Food & Travel Duo
Short answer: @foodiecouple_us is the popular Instagram account run by New Delhi-based couple Shreshtha Singh...
Brand Design
Can MrBeast’s Feastables and Logan Paul’s Prime Conquer India’s Urban Gen Z?
Short answer: The launch was huge but lasting success in India isn’t guaranteed. Feastables retails...
Connections
Breadcrumbing in the Digital Age: A Gen Z Relationship Dilemma
Short answer: Breadcrumbing is when someone sends flirty but non-committal messages, the odd late-night text,...
brands
Arushi Prakhar : A Deep Dive for Marketing Professionals
Short answer: Arushi Prakhar (a paediatric dentist) and her software engineer husband run @hungrycruisers, an...
Connections
The Silent Exit: Understanding Ghosting in Gen Z Relationships
Short answer: Ghosting is the sudden, unexplained end of communication, no reply, no closure. It’s...
Influencers
Kirti & Ifthi – The Heart of South Indian Content Creation
Short answer: Kirti and Ifthi, the South Indian duo behind namma_ooru_couple, have built an Instagram...
Brand Design
What Makes Nintendo Switch a Must-Have Gadget for Gen Z
Short answer: The Nintendo Switch wins with Gen Z because it’s portable, social, and built...
