Tomorrow
Gen Z Asks: How to Prepare for an Uncertain Future
Short answer: Gen Z can prepare for an uncertain future by building adaptable skills, starting...
Latest
Tomorrow
Why Housing is Unaffordable for Gen Z in India—and What Can Be Done About It
Short answer: Housing is unaffordable for Gen Z in India because property prices in Mumbai,...
Tomorrow
The Gen Z Guide to Activism That Actually Works: An Indian Perspective
Short answer: Gen Z activism in India works best when it pairs digital reach with...
illustration
Rolling the Digital Dice: How India’s Youth Perceive Gambling and Betting Apps
Short answer: A 1,400-respondent survey of Indian youth (16-28) finds 64.2% have never used a...
Uncategorized
From Social Media to Shopping Carts: Decoding India’s D2C Consumer Journey
Short answer: A 2,000-respondent survey shows 51% of Indian consumers first discover D2C brands on...
Challenges
Resilient but Restless: Understanding Mental Health Among India’s Gen Z
Short answer: India’s Gen Z is more open about mental health than any generation before,...
Tomorrow
How to Vote When You Don’t Know What You’re Doing
Short answer: Voting is simpler than the noise around it suggests. Register through the Election...
Influencers
The Tech Titan of India: Understanding Technical Guruji’s Influence on Modern Marketing
Short answer: Technical Guruji is Gaurav Chaudhary, a Dubai-based creator whose Hindi-first tech videos pulled...
Influencers
The Digital Nomads Next Door: Unlocking Influencer Marketing with Abhilasha & Dhanush
Short answer: Abhilasha and Dhanush are a Bengaluru-based couple behind the Instagram account @backpackwithbae_, with...
Tomorrow
Why Gen Z Doesn’t Trust Traditional Institutions
Short answer: Gen Z isn’t rejecting institutions out of laziness or rebellion. They’ve grown up...
