Lifestyle
What Makes Royal Enfield Aspirational for Indian Gen Z
Short answer: Royal Enfield is aspirational for Indian Gen Z because it sells legacy, community...
Lifestyle
Articles
Lifestyle
Kargil Vijay Diwas 2025: 5 Reasons Why India’s Youth Should Join the Armed Forces
Short answer: On Kargil Vijay Diwas (July 26), young Indians have five strong reasons to...
Lifestyle
Gen Z Asks: How to Create Traditions That Actually Matter
Short answer: Gen Z creates meaningful traditions by prioritising shared experiences over things (78% prefer...
Lifestyle
5 Reasons Gen Z Seems to Be Aging Faster Than Millennials
Short answer: Gen Z isn’t biologically aging faster, but they look and feel older because...
Brand Design
How Gen Z is Reinventing Modernity Out of Modesty: Junaid Khan, Co-Founder, Mashroo
Short answer: Mashroo is an Indian modest-fashion label, co-founded by Junaid Khan, that began because...
Lifestyle
Gen Z Asks: Why Community Matters More Than Ever
Short answer: Community matters to Gen Z because being hyper-connected online hasn’t cured loneliness, it’s...
Lifestyle
The Gen Z Guide to Hosting: Redefining Gatherings in a Digital-First World
Short answer: Gen Z hosting is casual, themed and community-driven. Think PowerPoint parties, white lie...
Lifestyle
Gen Z Asks: How to Find Your Personal Style Without Breaking the Bank
Short answer: You don’t need a fat wallet to dress well. Gen Z is building...
Lifestyle
Gen Z and the Feeling of Growing Up Too Fast: A Generation in Overdrive
Short answer: Gen Z (born 1997-2012) feels like they grew up too fast because the...
Lifestyle
Why Gen Z in India Is More Politically Active Than Ever Before—and How We Can Channel It
Short answer: Gen Z in India is the most politically active youth cohort the country...
