From Dharma to Disruption: Why India’s Young Founders Are Rewriting the Rules of Entrepreneurship
Short answer: India’s young founders aren’t rejecting ambition, they’re reframing it. New research from the Adam Smith Business School at...
Lifestyle
More Articles
Genz
DINK in India: A Generation Redesigning Parenthood
Short answer: DINK (Double Income, No Kids) households are rising in urban India, but not...
Business
Brand Loyalty Is Dead — Contextual Loyalty Is Rising
Short answer: Brand loyalty hasn’t died. It’s evolved into contextual loyalty, where Gen Z picks...
Genz
Why Gen Z Doesn’t Stay Loyal—and Why That’s Not a Problem
Short answer: Virality creates attention, not trust. Kantar research shows long-term brand growth is driven...
Brand Design
Zudio’s Rise: What Global Fashion Brands Are Missing About Gen Z
Short answer: Gen Z isn’t trading down to Zudio, they’re trading sideways into relevance. Lower...
Brand Design
Premium vs Value: Why Gen Z Spends Smarter, Not More
Short answer: Gen Z isn’t a reckless spender. They’re an intentional one. A 2023 Capgemini...
Growth
Curious Yet Cautious: How Indian Gen Z Is Navigating the Age of AI
Short answer: Indian Gen Z is using AI every day for studies, careers, and side...
Genz
We Built the World Gen Z Lives In—So Why Are We Blaming Them?
Short answer: Older generations in India built the attention economy, hustle culture, exam pressure, and...
Genz
He Wants a Modern Woman… But a Traditional Wife: Inside India’s Gen Z Gender Paradox
Short answer: Indian Gen Z is living a gender paradox. A 2026 Ipsos and Global...
Genz
What Wins Indian Gen Z Over: The New Rules of Loyalty Programs
Short answer: Indian Gen Z aren’t loyal to brands; they’re loyal to value. In a...
