Research Reports
Is Breezer Gen Z’s First Drink? Decoding India’s RTD Culture
Short answer: Bacardi Breezer is popular among urban Indian Gen Z as an entry-level, low-strength...
Research Reports
parent category of all the research reports
Articles
Genz
Pornography, Platforms, and Gen Z: Understanding Digital Consumption Trends in India
Short answer: Indian Gen Z encounters explicit content mostly through social apps like Instagram (78%)...
Social Media
When Love Meets Laughter: Why Indian Couple Creators Are Winning the Internet
Short answer: Indian couple creators are winning Gen Z by turning everyday relationship moments into...
Food
Why Gen Z Is Falling for Churros — and How Spanish Churros Is Riding India’s Sweet Shift
Short answer: Churros have become a Gen Z favourite in India because they are handheld,...
Uncategorized
How Nutriiya Is Building India’s First Truly Indian AI Nutrition Coach
Short answer: Nutriiya is India’s first AI-powered nutrition coach built for Indian food and culture....
Gaming
The Quiet Burn of Competition: Why Everything Turning Into a Score Is Exhausting Us
Short answer: Competitive gaming burnout hits when every match, rank and stat becomes a performance...
Challenges
Why Gen Z Is Driving a New Era of Realistic Cinema: The Rise of Animal, Dhurandhar and the Raw Storytelling Revolution
Short answer: Gen Z is driving a new wave of Indian cinema that trades escapism...
travel
Beyond Borders: Is the American Dream Still Alive for India’s Gen Z? A Deep Dive into Shifting Aspirations
Short answer: The American Dream is not dying for India’s Gen Z; it is evolving....
Social Media
The Cost of Always Being Available: Why Constant Accessibility Is Quietly Breaking Us
Short answer: Constant accessibility — seen receipts, online indicators, 24/7 notifications — has turned availability...
Tech
Inside India’s New Community Revolution: Discord, Gen Z Culture, and the Future of Online Belonging
Short answer: A 700-respondent Theyouthtalks study of Indians aged 16-24 found Discord has become far...
