Research Reports
India’s 2025 Monsoon: Surplus Rains, Uneven Impacts & What Comes Next
Short answer: India’s 2025 monsoon delivered about 8% more rainfall than the long-term average from...
Research Reports
parent category of all the research reports
Articles
PC Gaming
PC Gaming in 2025 — Why It Still Speaks to Gen Z
Short answer: PC gaming in 2025 still speaks to Gen Z because it combines social...
Animation
Demon Slayer: Infinity Castle and the Rise of Anime in India
Short answer: Demon Slayer: Kimetsu no Yaiba – Infinity Castle: Akaza’s Return has collected around...
Technology
5 Burning Questions About Gen Alpha and VR
Short answer: Gen Alpha (born after 2010) isn’t too young for VR, but isn’t fully...
Social Media
Beyond the Outfit: Decoding Gen Z’s Fashion Influencer Obsession
Short answer: Indian Gen Z follow fashion influencers for relatability and affordability, not luxury. A...
Uncategorized
Bridging the Gap: What Gen Z Really Wants from Sex Education
Short answer: Gen Z wants sex education that goes well beyond reproductive biology. A survey...
illustration
From Fear to Trust: Gen Z’s Changing Views on Safety and Policing in Uttar Pradesh
Short answer: A Public Safety Survey of more than 1,000 Gen Z residents of Uttar...
illustration
Rolling the Digital Dice: How India’s Youth Perceive Gambling and Betting Apps
Short answer: A 1,400-respondent survey of Indian youth (16-28) finds 64.2% have never used a...
Uncategorized
From Social Media to Shopping Carts: Decoding India’s D2C Consumer Journey
Short answer: A 2,000-respondent survey shows 51% of Indian consumers first discover D2C brands on...
Challenges
Resilient but Restless: Understanding Mental Health Among India’s Gen Z
Short answer: India’s Gen Z is more open about mental health than any generation before,...
