Tech
More Than a Tool: How Gen Z Is Emotionally and Intellectually Embracing AI
Short answer: Gen Z doesn’t treat AI as a tool. They use it as a...
Research Reports
parent category of all the research reports
Articles
Tech
Dreams, Disrupted: How Gen Z Envisions Their Ideal Career
Short answer: The Gen Z dream career in India isn’t a doctor-engineer-IAS template anymore. TheYouthTalks...
Gaming
Level Up: How Gen Z is Redefining Gaming Culture
Short answer: TheYouthTalks surveyed 1,000+ Indian Gen Z gamers (mostly 18-25). Mobile dominates, over 40%...
Social Media
Scroll, Click, Believe? — How Gen Z Consumes News in a Digital Age
Short answer: TheYouthTalks surveyed 1,000+ Indians aged 18-25 on news habits. Instagram leads, YouTube and...
Social Media
Why YouTube Continues to Captivate Gen Z in India
Short answer: YouTube captivates India’s Gen Z because it’s a classroom, cinema, comedy club and...
Social Media
Instagram and Gen Z India: A Deep Bond Built on Learning, Laughter, and Language
Short answer: Instagram has 414 million Indian users as of early 2025, about 28% of...
Brands
Sting Energy Drink and the Gen Z Buzz: How an Affordable Beverage Became a Cultural Phenomenon
Short answer: Sting Energy Drink became a Gen Z cult favourite in India by pricing...
Social Media
Malls: The New Third Place for Gen Z
Short answer: Indian Gen Z is reclaiming the shopping mall as their “third place,” a...
Research Reports
The Silent Scroll: A Story of Gen Z Women and Online Harassment
Short answer: Over 75% of Indian Gen Z women in our 1,000+ respondent survey received...
Tech
Humanity and AI: Collaboration or Competition?
Short answer: A survey of over 1,000 Indian Gen Z aged 13-26 found 65% see...
