Instagram Plus: Meta’s New Subscription Service and What It Means for the Future of Social Media
A New Chapter for Instagram For more than a decade, Instagram has been one of the world’s most popular social...
Technology
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Genz
How AI Influencers Are Making It Hard to Trust What We See Online
Short answer: AI influencers and deepfakes are now convincing enough to fool most viewers. Virtual...
Business
Samsung Is Rebuilding Commerce for Internet-Native Behaviour
Short answer: Samsung Electronics has partnered with AnyMind Group to roll out AI-powered live commerce...
Learnspace
Your Brand Isn’t a Story Anymore. It’s a Receipt.
Short answer: Indian Gen Z no longer trusts brand storytelling. They trust screenshots, DMs and...
Growth
Curious Yet Cautious: How Indian Gen Z Is Navigating the Age of AI
Short answer: Indian Gen Z is using AI every day for studies, careers, and side...
Genz
We Built the World Gen Z Lives In—So Why Are We Blaming Them?
Short answer: Older generations in India built the attention economy, hustle culture, exam pressure, and...
Gaming
Fanta Just Entered Gaming. In India, That’s Not a Campaign—It’s a Warning Sign
Short answer: Fanta’s global tie-up with Xbox spans 60+ markets, packs QR-code rewards, a new...
Genz
What Wins Indian Gen Z Over: The New Rules of Loyalty Programs
Short answer: Indian Gen Z aren’t loyal to brands; they’re loyal to value. In a...
Genz
The Marketing Playbook Is Broken. And India’s Gen Z Is Rewriting It.
Short answer: India has over 370 million Gen Z consumers who already drive 40%+ of...
Genz
Why “Banned” Is the Most Powerful Marketing Strategy for Gen Z
Short answer: For Gen Z, “banned” isn’t a warning — it’s a marketing signal. In...
