Wellbeing
The Reality of Eating Disorders in Your 20s: An Indian Perspective
Short answer: Eating disorders in your 20s are rising fast in India, and most cases...
GenZ
Articles
Brand Design
How Gen Z is Shaping the Future of Teeth Alignment in India
Short answer: Indian Gen Z is rewriting teeth alignment fast. Metal braces are losing ground...
Brand Design
Are Indian Gen Z’s Lapping Up the Tim Hortons Offerings?
Short answer: Yes, Indian Gen Z is showing up at Tim Hortons. The Canadian chain...
Brand Design
Gen Z: Powering India’s Electric Two-Wheeler Revolution
Short answer: Indian Gen Z is driving the country’s electric two-wheeler boom thanks to four...
Wired
The Truth About Going Viral — And Why Gen Z Is No Longer Chasing It
Short answer: Gen Z is stepping back from chasing virality because the dopamine, the burnout,...
brands
Prajakta Koli: The Relatable Powerhouse Redefining India’s Digital Influence
Short answer: Prajakta Koli, known online as MostlySane, is one of India’s most influential digital...
Influencers
Kushal & Khushi: The Influencer Duo Redefining Relatable Storytelling for Young India
Short answer: Kushal and Khushi Bora are a Mumbai-based married creator duo (@kushalkikhushi) with 207,000+...
Wired
Gen Z Guide to Fact-Checking Everything You See Online
Short answer: To fact-check what you see online, check the source, read past the headline,...
Connections
DTR: Why Defining the Relationship Matters in Gen Z Dating Culture
Short answer: DTR stands for Define The Relationship, an honest conversation between two people about...
Food
K Balaji & Neethu : Hyderabad’s Travel Power Couple and a Goldmine for Marketers
Short answer: K Balaji and Neethu, the Hyderabad couple behind @pairedpassportz, run one of South...
