Influencers
Masoom Minawala: The Indian-Origin Fashion Influencer Conquering Global Runway
Short answer: Masoom Minawala is one of India’s most globally recognised fashion influencers. She started...
GenZ
Articles
Influencers
Lilly Singh: The Indian-Origin Powerhouse Taking Over the Global Stage
Short answer: Lilly Singh, born 26 September 1988 in Scarborough, Canada, started her YouTube channel...
Connections
Unmasking Catfishing: A Gen Z Guide to Digital Deception in Online Relationships
Short answer: Catfishing is when someone builds a fake online identity, often using stolen photos...
Influencers
From Screens to Success: The Influencer Journey of Harish Arthanari & Deepika Jayaraman
Short answer: Harish Arthanari and Deepika Jayaraman are the husband-and-wife duo behind @deepijay on Instagram....
Influencers
Saan and Abhi : One of India’s Most Authentic Influencer Duos
Short answer: Saan and Abhi, the Pune-based couple behind @thatordinarycouple, have built one of India’s...
Connections
Cuffing Season and Gen Z: Navigating Love in the Winter Chill
Short answer: Cuffing season is the late-autumn to Valentine’s-Day stretch when singles couple up for...
Brand Design
Gen Z Asks: Why Are Flavours Added to Condoms?
Short answer: Flavours are added to condoms mainly to mask the rubbery taste of latex...
Brand Design
Can MrBeast’s Feastables and Logan Paul’s Prime Conquer India’s Urban Gen Z?
Short answer: The launch was huge but lasting success in India isn’t guaranteed. Feastables retails...
Connections
The Silent Exit: Understanding Ghosting in Gen Z Relationships
Short answer: Ghosting is the sudden, unexplained end of communication, no reply, no closure. It’s...
Brand Design
What Makes Nintendo Switch a Must-Have Gadget for Gen Z
Short answer: The Nintendo Switch wins with Gen Z because it’s portable, social, and built...
