Brands
Sting Energy Drink and the Gen Z Buzz: How an Affordable Beverage Became a Cultural Phenomenon
Short answer: Sting Energy Drink became a Gen Z cult favourite in India by pricing...
Latest
Social Media
Malls: The New Third Place for Gen Z
Short answer: Indian Gen Z is reclaiming the shopping mall as their “third place,” a...
Influencers
India’s Gen Z Podcast Revolution: Voices That Resonate With a New Generation
Short answer: India’s Gen Z is hosting and producing podcasts, not just listening. Based on...
Research Reports
The Silent Scroll: A Story of Gen Z Women and Online Harassment
Short answer: Over 75% of Indian Gen Z women in our 1,000+ respondent survey received...
Tech
Humanity and AI: Collaboration or Competition?
Short answer: A survey of over 1,000 Indian Gen Z aged 13-26 found 65% see...
illustration
Is Gen Z Becoming More Religious? – A Research Report
Short answer: A nationwide survey of over 1,000 Indian Gen Z aged 16-26 found they...
Food
Swiggy vs. Zomato: What Gen Z Really Thinks About Their Food Delivery Apps
Short answer: 85% of Gen Z respondents use both Swiggy and Zomato, switching by mood...
Challenges
6 Digital Habits of Gen Z: Apps, Preferences & Mental Health in 2025
Short answer: A 2025 survey of over 1,000 young adults aged 18-22 found Gen Z...
Challenges
7 Ways Gen Z is Emotionally Redefining Learning in 2025
Short answer: Indian Gen Z is learning outside school more than inside it. A 2025...
Social Media
Love in the Digital Age: A Gen Z Survey on Dating Apps
Short answer: A survey of 654 young adults (mostly aged 18-22) found Gen Z uses...
