Indian Gen Z Is Quietly Moving From Public Validation To Private Circles — And Instagram’s ‘Instants’ Shows Meta Knows It
For years, social media platforms rewarded visibility. The more people saw you, liked you, shared you, or commented on your...
Business
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Business
50+ Premium Accessories: KIVOQ’s Exciting India Launch
German-Inspired Innovation Meets India’s Growing Tech Lifestyle The way people interact with technology has changed...
Business
Brand Loyalty Is Dead — Contextual Loyalty Is Rising
Short answer: Brand loyalty hasn’t died. It’s evolved into contextual loyalty, where Gen Z picks...
Business
Samsung Is Rebuilding Commerce for Internet-Native Behaviour
Short answer: Samsung Electronics has partnered with AnyMind Group to roll out AI-powered live commerce...
Business
Discounts Don’t Drive Decisions—Validation Does
Short answer: Gen Z doesn’t chase discounts, they chase proof. A 60% markdown no longer...
Brands
Think9 Acquires Whoppl; Launches Nova9 to Build India’s First Culture-Led Brand Engine
Short answer: Think9, founded by Ashni and Avni Biyani with Santosh Desai, has acquired Whoppl,...
Brand Design
Why Some Brands Win Gen Z (And Others Just Feel Like Noise)
Short answer: Brands that win Gen Z in India feel authentic, culturally aware, purposeful and...
Business
Why Brands That Roast Themselves Are Winning Gen Z in India
Short answer: Brands that roast themselves are winning Gen Z in India because self-deprecating humour...
Brand Design
Dot & Key and the Rise of India’s New-Age Skincare: How a D2C Brand Is Winning Gen Z
Short answer: Dot & Key, the Kolkata-based D2C skincare brand founded in 2018 by Anisha...
Brand Design
Scent of a Generation: How Young India Is Powering the Perfumes and Deodorants Boom
Short answer: India’s perfumes and deodorants market is being reshaped by millennials and Gen Z...
