Wired
Gen Z Asks: How to Create Content at Speed—Without Burning Out
Short answer: Gen Z creators avoid burnout by working smarter, not harder. Content batching, repurposing...
GenZ
Articles
Brand Design
Why Philips Shaver Is the Favorite of Young Boys
Short answer: Philips shavers, especially the OneBlade and Series 7000, top the list for young...
Influencers
Pooja & Karan Bafna: Love, Lifestyle, and the Leap into Digital Entrepreneurship
Short answer: Pooja and Karan Bafna are an Indian content-creator couple turned digital entrepreneurs. Pooja...
Influencers
Savi & Vid of Bruised Passports: Romance, Roads, and the Rise of India’s First Travel-Couple Empire
Short answer: Savi Munjal and Vidit Taneja, the Delhi couple behind Bruised Passports, started blogging...
Tomorrow
India’s Youth and the Job Market: Is the Future Closing In or Opening Up?
Short answer: India’s youth job market is in a rough patch, mass layoffs at Intel...
Wired
The Gen Z Guide to Digital Minimalism: Less Scroll, More Soul
Short answer: Digital minimalism for Gen Z isn’t about deleting every app. It’s about being...
Brand Design
The Rise of Red Bull Amongst Gen Z: More Than Just a Drink
Short answer: Red Bull is popular with Gen Z because it sells a lifestyle, not...
Growth
Is the India Story Over? A Young Person’s Perspective
Short answer: No. From the youth’s vantage point, the India story isn’t ending, it’s being...
Wired
Gen Z Asks: How Can We Protect Our Privacy on Social Media and Beyond?
Short answer: Gen Z can protect privacy on social media without logging off. Tighten app...
Lifestyle
What Makes Royal Enfield Aspirational for Indian Gen Z
Short answer: Royal Enfield is aspirational for Indian Gen Z because it sells legacy, community...
