How AI Influencers Are Making It Hard to Trust What We See Online
Short answer: AI influencers and deepfakes are now convincing enough to fool most viewers. Virtual creators like Lil Miquela (Dior,...
Latest
Genz
From Dharma to Disruption: Why India’s Young Founders Are Rewriting the Rules of Entrepreneurship
Short answer: India’s young founders aren’t rejecting ambition, they’re reframing it. New research from the...
Genz
DINK in India: A Generation Redesigning Parenthood
Short answer: DINK (Double Income, No Kids) households are rising in urban India, but not...
Guest Posts
As AI reshapes social media feeds, are teens prepared to navigate it safely?
Across the world, governments are increasingly debating whether teenagers should have unrestricted access to social...
Genz
Why Gen Z Prefers Fast, Real Brands Over Perfect Ones
Short answer: Gen Z trusts brands that reply quickly and sound human, not ones with...
Business
Brand Loyalty Is Dead — Contextual Loyalty Is Rising
Short answer: Brand loyalty hasn’t died. It’s evolved into contextual loyalty, where Gen Z picks...
Genz
Why Gen Z Doesn’t Stay Loyal—and Why That’s Not a Problem
Short answer: Virality creates attention, not trust. Kantar research shows long-term brand growth is driven...
Brand Design
Zudio’s Rise: What Global Fashion Brands Are Missing About Gen Z
Short answer: Gen Z isn’t trading down to Zudio, they’re trading sideways into relevance. Lower...
Brand Design
Premium vs Value: Why Gen Z Spends Smarter, Not More
Short answer: Gen Z isn’t a reckless spender. They’re an intentional one. A 2023 Capgemini...
Business
Samsung Is Rebuilding Commerce for Internet-Native Behaviour
Short answer: Samsung Electronics has partnered with AnyMind Group to roll out AI-powered live commerce...
