Gaming
From BGMI to Roblox: Inside India’s Mobile Gaming Boom – The Top 10 Mobile Games Defining Gen Z Culture
Short answer: India’s Gen Z plays mostly on phones, not consoles. A TheYouthTalks survey of...
Isha Bhardwaj
Articles
Genz
Crunchyroll in India: Why Anime Is Becoming Gen Z’s New Obsession
Short answer: Crunchyroll, owned by Sony Group Corporation, has turned anime in India from a...
Growth
Curious Yet Cautious: How Indian Gen Z Is Navigating the Age of AI
Short answer: Indian Gen Z is using AI every day for studies, careers, and side...
Genz
Playable Brands: 10 Game Worlds Indian Brands Should Build to Win Gen Alpha & Gen Z
Short answer: India has 570+ million gamers, 650+ million smartphone users, and over 40% of...
Genz
We Built the World Gen Z Lives In—So Why Are We Blaming Them?
Short answer: Older generations in India built the attention economy, hustle culture, exam pressure, and...
Genz
He Wants a Modern Woman… But a Traditional Wife: Inside India’s Gen Z Gender Paradox
Short answer: Indian Gen Z is living a gender paradox. A 2026 Ipsos and Global...
Gaming
Fanta Just Entered Gaming. In India, That’s Not a Campaign—It’s a Warning Sign
Short answer: Fanta’s global tie-up with Xbox spans 60+ markets, packs QR-code rewards, a new...
Genz
What Wins Indian Gen Z Over: The New Rules of Loyalty Programs
Short answer: Indian Gen Z aren’t loyal to brands; they’re loyal to value. In a...
Genz
Do Gen Z Men in India Trust DEI in Hiring — Or Does It Feel Rigged Differently?
Short answer: A Theyouthtalks survey of 100 Gen Z men (18–27) across urban India found...
Genz
Is Gen Z in India Scared of Marriage — Or Just Done With the Old Rules?
Short answer: Gen Z in India isn’t rejecting marriage. A Theyouthtalks survey of 100 respondents...
