Sport News
From Endorsements to Empires: 10 Athlete–Brand Collaborations That Captured Gen-Z Wallets
Short answer: Five global athlete brand collaborations have reshaped how Gen-Z spends: Michael Jordan’s Air...
Isha Bhardwaj
Articles
Business
Why Brands That Roast Themselves Are Winning Gen Z in India
Short answer: Brands that roast themselves are winning Gen Z in India because self-deprecating humour...
Art Music
When Bhakti Goes Electric: How Saaz & Prakhar’s Bhajan Jamming Tour Reflects Gen Z’s Spiritual Awakening
Short answer: The Bhajan Clubbing Tour by Saaz & Prakhar, produced by Rashi Entertainment and...
Brand Design
Dot & Key and the Rise of India’s New-Age Skincare: How a D2C Brand Is Winning Gen Z
Short answer: Dot & Key, the Kolkata-based D2C skincare brand founded in 2018 by Anisha...
Brand Design
Scent of a Generation: How Young India Is Powering the Perfumes and Deodorants Boom
Short answer: India’s perfumes and deodorants market is being reshaped by millennials and Gen Z...
Sports
How the Women’s Premier League Became India’s New Gen Z Obsession
Short answer: The Women’s Premier League (WPL), launched by the BCCI in 2023, has become...
Business
Beyond the AI Noise: A 30-Hour Global Webathon Puts Women’s Mental Health at the Centre Stage
Short answer: On 7-8 March, the International Association for Women’s Mental Health (IAWMH) is hosting...
Research Reports
Is Breezer Gen Z’s First Drink? Decoding India’s RTD Culture
Short answer: Bacardi Breezer is popular among urban Indian Gen Z as an entry-level, low-strength...
Technology
Is Facebook Dead for Indian Gen Z?
Short answer: Facebook is not dead for Indian Gen Z. A Theyouthtalks survey of 2,137...
Genz
Pornography, Platforms, and Gen Z: Understanding Digital Consumption Trends in India
Short answer: Indian Gen Z encounters explicit content mostly through social apps like Instagram (78%)...
