Genz
From Scroll to Soul: How Gen Z and Gen Alpha Are Rewriting India’s Cultural DNA
Short answer: Gen Z and Gen Alpha are reshaping Indian culture by shifting from passive...
Isha Bhardwaj
Articles
Brands
More Than Just a Phone: Why Indian Gen Z Is Choosing Nothing Over Everything Else
Short answer: Indian Gen Z is picking the Nothing Phone (1) and Nothing Phone (2)...
Genz
Not Just Hashtags: The 10 Real Issues Indian Gen Z Is Fighting For Right Now
Short answer: Indian Gen Z cares most about climate change, mental health, careers and money,...
Genz
Does Gen Z Even Know Shaktimaan? India’s First Superhero Faces a New-Age Reality Check
Short answer: Older Gen Z (born ~1997–2003) remembers Shaktimaan from reruns and dialogues like “Sorry...
Food
Gen Z Loves Maggi… But Is Ramen the New Crush?
Short answer: Indian Gen Z still treats Maggi as the default comfort meal, while ramen,...
Food
One Brand, Three Generations: How Smart Marketing Evolves Without Losing Its Soul
Short answer: Millennials, Gen Z and Gen Alpha all consume content differently, so a single...
Brands
Think9 Acquires Whoppl; Launches Nova9 to Build India’s First Culture-Led Brand Engine
Short answer: Think9, founded by Ashni and Avni Biyani with Santosh Desai, has acquired Whoppl,...
Brand Design
Why Some Brands Win Gen Z (And Others Just Feel Like Noise)
Short answer: Brands that win Gen Z in India feel authentic, culturally aware, purposeful and...
Social Media
What Happens When YouTube—Goes Silent?
Short answer: If YouTube went silent tomorrow, thousands of Indian creators would lose their primary...
Sports
Athlete–Brand Collaborations Driving Gen-Z Sales in India
Short answer: Athlete brand collaborations in India are driving Gen-Z sales because they feel like...
