GenzWhat Wins Indian Gen Z Over: The New Rules of Loyalty ProgramsShort answer: Indian Gen Z aren’t loyal to brands; they’re loyal to value. In a... Apr 6 • Isha Bhardwaj
GenzDo Gen Z Men in India Trust DEI in Hiring — Or Does It Feel Rigged Differently?Short answer: A Theyouthtalks survey of 100 Gen Z men (18–27) across urban India found... Mar 31 • Isha Bhardwaj
GenzIs Gen Z in India Scared of Marriage — Or Just Done With the Old Rules?Short answer: Gen Z in India isn’t rejecting marriage. A Theyouthtalks survey of 100 respondents... Mar 31 • Isha Bhardwaj
GenzIndia Gen Z Gaming Report 2026: How Young India Plays, Connects, and Escapes Through GamesShort answer: Gaming is now a daily habit for Gen Z in India, not a... Mar 30 • Isha Bhardwaj
GenzFrom Fandom to Flights: How Gen Z is Turning Concerts into Travel Experiences in India (2026)Short answer: A YouthTalks Pulse Survey of 100 Indian Gen Z (18–28) found 37% have... Mar 30 • Isha Bhardwaj
GenzThe Marketing Playbook Is Broken. And India’s Gen Z Is Rewriting It.Short answer: India has over 370 million Gen Z consumers who already drive 40%+ of... Mar 29 • Isha Bhardwaj
GenzChoremancing Explained: How Gen Z in India Is Redefining Dating Through Everyday LifeShort answer: Choremancing is when couples turn everyday tasks — grocery runs, mall errands, bookstore... Mar 28 • Isha Bhardwaj
Brand DesignGen Z Bridal Shopping in India: Why Today’s Brides Are Redefining the Big Fat WeddingShort answer: Gen Z bridal shopping in India looks nothing like it did a decade... Mar 28 • Isha Bhardwaj
FoodWhy Third Wave Coffee Isn’t India’s Starbucks — It’s Something More DangerousShort answer: Third Wave Coffee isn’t India’s Starbucks. Starbucks sells aspiration — a ₹400 drink... Mar 27 • Isha Bhardwaj
GenzWhy “Banned” Is the Most Powerful Marketing Strategy for Gen ZShort answer: For Gen Z, “banned” isn’t a warning — it’s a marketing signal. In... Mar 26 • Isha Bhardwaj