Brand DesignZudio’s Rise: What Global Fashion Brands Are Missing About Gen ZShort answer: Gen Z isn’t trading down to Zudio, they’re trading sideways into relevance. Lower... Apr 27 • Isha Bhardwaj
Brand DesignPremium vs Value: Why Gen Z Spends Smarter, Not MoreShort answer: Gen Z isn’t a reckless spender. They’re an intentional one. A 2023 Capgemini... Apr 23 • Isha Bhardwaj
GenzWhy the Event Industry is an Exceptional Career Path for Young PeopleFor a lot of young people today, the idea of a “good career” still follows... Apr 20 • Ashish Sedani
GenzFrom Celebrities to Creators: Redefining Influence in the Digital AgeShort answer: India’s Gen Z now trusts digital creators over Bollywood stars and cricketers when... Apr 13 • Isha Bhardwaj
GamingFrom BGMI to Roblox: Inside India’s Mobile Gaming Boom – The Top 10 Mobile Games Defining Gen Z CultureShort answer: India’s Gen Z plays mostly on phones, not consoles. A TheYouthTalks survey of... Apr 13 • Isha Bhardwaj
GenzCrunchyroll in India: Why Anime Is Becoming Gen Z’s New ObsessionShort answer: Crunchyroll, owned by Sony Group Corporation, has turned anime in India from a... Apr 12 • Isha Bhardwaj
GenzPlayable Brands: 10 Game Worlds Indian Brands Should Build to Win Gen Alpha & Gen ZShort answer: India has 570+ million gamers, 650+ million smartphone users, and over 40% of... Apr 10 • Isha Bhardwaj
GenzWe Built the World Gen Z Lives In—So Why Are We Blaming Them?Short answer: Older generations in India built the attention economy, hustle culture, exam pressure, and... Apr 7 • Isha Bhardwaj
GenzHe Wants a Modern Woman… But a Traditional Wife: Inside India’s Gen Z Gender ParadoxShort answer: Indian Gen Z is living a gender paradox. A 2026 Ipsos and Global... Apr 7 • Isha Bhardwaj
GamingFanta Just Entered Gaming. In India, That’s Not a Campaign—It’s a Warning SignShort answer: Fanta’s global tie-up with Xbox spans 60+ markets, packs QR-code rewards, a new... Apr 6 • Isha Bhardwaj