Brands
Understanding Gen Z: The New Decision-Makers
Short answer: The MacBook Neo starts at ₹69,900 (₹59,900 with education pricing) and is Apple’s...
Genz
Articles
Genz
From Scroll to Soul: How Gen Z and Gen Alpha Are Rewriting India’s Cultural DNA
Short answer: Gen Z and Gen Alpha are reshaping Indian culture by shifting from passive...
Brands
More Than Just a Phone: Why Indian Gen Z Is Choosing Nothing Over Everything Else
Short answer: Indian Gen Z is picking the Nothing Phone (1) and Nothing Phone (2)...
Genz
Not Just Hashtags: The 10 Real Issues Indian Gen Z Is Fighting For Right Now
Short answer: Indian Gen Z cares most about climate change, mental health, careers and money,...
Genz
Does Gen Z Even Know Shaktimaan? India’s First Superhero Faces a New-Age Reality Check
Short answer: Older Gen Z (born ~1997–2003) remembers Shaktimaan from reruns and dialogues like “Sorry...
Food
One Brand, Three Generations: How Smart Marketing Evolves Without Losing Its Soul
Short answer: Millennials, Gen Z and Gen Alpha all consume content differently, so a single...
Brand Design
Why Some Brands Win Gen Z (And Others Just Feel Like Noise)
Short answer: Brands that win Gen Z in India feel authentic, culturally aware, purposeful and...
Business
Why Brands That Roast Themselves Are Winning Gen Z in India
Short answer: Brands that roast themselves are winning Gen Z in India because self-deprecating humour...
Art Music
When Bhakti Goes Electric: How Saaz & Prakhar’s Bhajan Jamming Tour Reflects Gen Z’s Spiritual Awakening
Short answer: The Bhajan Clubbing Tour by Saaz & Prakhar, produced by Rashi Entertainment and...
Brand Design
Dot & Key and the Rise of India’s New-Age Skincare: How a D2C Brand Is Winning Gen Z
Short answer: Dot & Key, the Kolkata-based D2C skincare brand founded in 2018 by Anisha...
