Brand Design
Scent of a Generation: How Young India Is Powering the Perfumes and Deodorants Boom
Short answer: India’s perfumes and deodorants market is being reshaped by millennials and Gen Z...
Genz
Articles
Genz
Pornography, Platforms, and Gen Z: Understanding Digital Consumption Trends in India
Short answer: Indian Gen Z encounters explicit content mostly through social apps like Instagram (78%)...
Genz
The Gen Z Gold Rush: Global Brands That Should Enter India Now
Short answer: India’s Gen Z is the next consumer gold rush. Global brands like Peet’s...
Genz
From Meme to Market Power: How Crocs Cracked India’s Gen Z Code
Short answer: Crocs cracked India’s Gen Z code by pairing comfort with identity. Jibbitz customisation,...
Genz
Summer in Full Filter: The 5 Colours Defining Gen Z Style
Short answer: The five Gen Z summer colours leading the season are Digital Aqua, Strawberry...
Genz
Interpreting the Invisible: How Indian Gen Z Is Making Space for the Occult
Short answer: Indian Gen Z is quietly making room for the occult. A theyouthtalks.com survey...
Art Music
Bhajan Jams & Gen Z: How Brands Can Engage Without Killing the Vibe
Short answer: Bhajan jams are informal, participatory devotional music gatherings resonating with Indian Gen Z...
Genz
The Gen Z Media Reset: What Young Audiences Actually Expect From Media Brands in the Next Decade
Short answer: Gen Z wants media brands to offer context over content, authenticity proven over...
Business
What Do Gen Z Founders Misunderstand Most About Fundraising and Valuations?
Working with Gen Z founders and entrepreneurs has been one of the most interesting shifts...
Business
The New Face of Skincare in India: How Gen Z and Millennials Are Redefining Beauty
Short answer: Gen Z and Millennials in India are redefining skincare as a science-backed daily...
